
You know I love my words and all.
The power of the pen over the sword.
Which is not just a profound sounding sentiment.
Fields of study like Neuro Linguistics Programming (NLP), make it VERY clear that words influence behaviour.
Which ultimately influences our RESULTS.
Something I have been banging on about for years, ever since I read Dr Bruce Lipton’s seminal book – The Biology of Belief – a couple of decades ago.
So, the other day I observed an experience with one of my clients, and as I sat with it, I realised there was a conglomeration of 4 measly words which made the difference between a great result or a very subpar result.
Often the words and phrases we say are subconscious, but regardless, the end results still show up in the real-world.
In a very short while I will share the 4 words, and then explain with a scenario how they impede success, plus I will include a diagram to bring the message truly home.
The 4 words are…
Drum roll please maestro.








