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1-Year Training, Coaching & Apprenticeship

Limited to 2-3 Unique Students Each Year.

Includes: 3-days of 1-on-1 IMMERSION


Designed for future Life, Wellness and Business Coaches

I like working with courageous, unique, unathodox, committed, vulnerable, creative, daring and FUN people. If this sounds like you - when you are showing up as the big version of yourself - then please send me an email and start a conversation. It might just be the best conversation you ever started.


You Get Coached First (before any Training)

Experience being coached first-hand, so you can better serve your future clients. The 30-Day Challenge has been extremely effective for CEO's, elite athletes, school teachers, small business owners and everyone in-between from all over the world!

For my Professional Bio click here.

I will help you get clients

I will hold you accountable to your own success. I will push you. Collaborate with you. Challenge you. Make games that cause you to lean into your edge. Plus refer clients to you if they are a fit. I want you to succeed and will do all I can to make that happen.

I provide you with a proven coaching system

I teach you how to Coach clients through the 30-Day Challenge, which is a proven on-line Coaching system that has seen people from all over the world and from all professions undertake it with amazing results. I will give you all the questionnaires and formats for running your own highly effective coaching sessions. 

Here Is What You Will Get

Clients from All Over the World with No Travel

One problem for most professions is you need to see your client in person. Your client base is limited to your geographical area. With the 30-Day Challenge and the Coaching strategies I teach you, you can effectively have clients from anywhere on this planet!

Business & Personal Coaching

One of the great things with the Program is you will  have the life-changing experience of 1-on-1 Personal & Business Coaching with Carl Massy for 6-months after you finish the coach training. This is actually the component of this apprenticeship program that is most likely going to lead to your success.

3-days of 1-on-1 IMMERSION

This is a life-changer by itself. I work with you 1-on-1, face-to-face, for 3-days. I use every technique I have learned over 15+ years to transform your life. I come to you, or you come to me (in Bali) or we meet somewhere else in the world that appeals to us both (like the mountains in Nepal).

Free Access to All My Events

As my apprentice you have free access to any events that I run at The Practice or at any venues and countries internationally. The only exception will be live-in events, where you will be required to pay for any living expenses.

Training and Support to Your Own Develop Products

This is huge. The potential return and opportunity for you could be huge. If you create a $97 product and sell it 100 times; you just made yourself $9,700 without having to bill yourself out at an hourly rate. Setting up your own online product or program is an essential supplementation to your Coaching business.The products could include a book, an eBook, a DVD program, an online training program, a webinar series, or any combination of these. I will show you exactly how to do this.

I Will Collaborate With You

I like working with people I like. So I like working with my apprentices to help them experience what it is like to run a workshop, or retreat or coaching-related event. This is also a great way for the apprentices to elevate their profile, by working side-by-side with me. It is a also a great way to start earning some income, while in a supported environment. I will also be able to promote you through my contacts and databases.  

EFT Training, Belief Switch Techniques and more

There are so many different techniques and modalities and healing systems that are effective in different ways and to different degrees. I have spent 15+ years travelling the world and trying different tools, techniques, healing systems, courses, seminars, workshops, retreats and therapies. One of the things I am always looking for is the most effective techniques, that are the most easy to learn and apply, and have the greatest Return on Investment (ROI) as far as RESULTS go. So you will have the benefit of my extensive research into the best techniques for creating the most effective and longing lasting results for YOU and your clients. This will save you years of your own research.


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If you are more interested in the letters after your name, the rubber stamp or the colours used on your certificate, then this Program is probably not for you. I am more about giving you a GMR (Get Measurable Results) qualification.

The other reality is this: It is not the coach training course that gaurantees your success. It is what you do after the training is done. Most training courses do not provide you with 6-months of intimate mentorship, business coaching and 1-on-1 support to create the momentum to succeed. So most people do not create a successful coaching business after a formal Coach Training Course.   

I have never actually been asked to show my 'formal' qualifications, but I am asked every time: What Results have you got in the past? It has always been about Results. Results. Results. Referrals. Referrals. Referrals.

If you do care to know, apart from having run training courses since I was in my 20's, I have formal qualifications, such as a Certificate IV in Training and Assessment (Australia). So I will be giving you a formal Certificate of Competency when I feel you are ready, but again it is not the number of certificates on the wall that counts. It is what RESULTS you get for your clients. ;-)

Most apprentices attain a 'Certificate of Competence' from me at about the 6-month mark (based on their competence in doing recorded Coaching sessions). From this point on they are encouraged to start charging people for formal Coaching sessions.




There will be a 'screening process' to ensure you are the right fit for me and that I am the right fit for you. The screening process is also known as 'Coaching'. I will do a Coaching session with you (or a few), so we are both clear of whether there is magic there or not. 

I only accept individuals where we are a great fit for each other. If I don't think we are a fit, I am happy to tell you to walk away or recommend you contact a different Coach or training institution. So if this sounds of interest for you, send me an email and let's have a conversation.

I definitely like working with apprentices that have done a Yoga Teacher Training Course, or similar, so there is a great base level understanding of the link between the body, mind, consciousness and spirit (aka: the field).


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The Coaching Experience

The work we do together over the course of 12-months will be a combination of the following:

- Personal Coaching

- Teaching & Training (in how to coach)

- Business Consulting (for your Coaching business)

- Collaborating on projects (towards the end)




The Deal

The cost of a 1-year apprenticeship is $10,000 (paid in 4 x 3-monthly installments).

A high quality Life Coach Training Course costs well over $10,000 but has nowhere near the level or depth of intimate support and Coaching that you will get as an apprentice.

They don't do 3-day 1-on-1 immersions to completely change your life.

They don't give free tickets to their events (and access to the back-end planning).

They don't help you figure out how to work with specific clients.

They don't help you set up a business plan that is unique to you.

They don't run events with you (to help you pay for the program).

They don't teach you how to write a book, or develop an online training program.

They don't have a relationship with you for life.

They don't directly promote you to their database.

I do. :)

So send me an email now to find out if we are the right fit.