Skip to content



Feeling stuck? You can’t quite put your finger on it, but you know that there’s got to be more than this? Feel like you’re drifting through life? Or you actually know what needs to change in your life, but you’re just not sure how to go about it?

Imagine if you turned a spotlight on your life, not just for a moment or a few hours or days, but for 30-days straight. Imagine if for 30-days you filled your mind with empowering messages every day. Imagine if you got crystal clear about what you really wanted and developed a plan on how to achieve that goal.

Imagine if while looking inward you discovered a story you have been telling yourself for years, that is not only holding you back, but making you feel not enough. Imagine if you created a new story. Imagine if this new story created a whole new life. And imagine if you got to do this all this with a powerful guide by your side. Your life would never be the same again.

So would this interest you?

If you got crystal clear on where you wanted to go. Got rid of beliefs and stories holding you back, and liberated all that energy. Plus learned new strategies where you get more for less. There is no telling what your life might become.

Are you ready for more? More fun. More connection. More stuff. More meaning. More joy. (And less stress, fear, worry, doubt, pain, and confusion). We know you have a LOT more potential than what you are showing up with. We all have. Are you ready to tap into more of it?

The 30-Day Challenge has been created to be specific for you. Your needs, your desires, your stories, your obstacles, your unfolding in the best of you. So wherever you are. Whether it is a place of pain. A place of complacency. Or even a place of wondering what you could achieve if you had the right team and experts supporting you.

The 30-Day Challenge will help you create the transformation you are after.






What is the 30-Day Challenge?


Created by an expert strategist, coach and author, the 30-Day Challenge is a 30-Day Intensive, focused on delivering the knowledge & insights, strategies & tools, and the momentum needed to really help transform your life.

The 30-Day challenge is for anyone who wants to take their life to the next level. For anyone, who knows that they can be and achieve more.

The programme consists of a mix of online learning and powerful 1-1 coaching, and includes the following:

Weekly Coaching Sessions to do a deeper dive on what you’re learning during the programme, how to apply this specifically to your life situation, and how to achieve the goals you desire (the sessions are 1-on-1 or as a Group depending on the package you choose)

Daily personal development lessons, delivered to you through podcasts, videos, and digital books

A Personal Journal to take knowledge into practice in order to create wisdom

A powerful NLP belief switch exercise to help you remove disempowering beliefs that may be holding you back from the life you want and a pool of excess energy

Powerful Daily rituals to reboot your emotional state every day and allow you to be in a peak state to achieve your goals

The 30-Day Challenge is delivered as a comprehensive online program and through online coaching, so it can be done from anywhere in the world. This allows you maximum flexibility and comfort, since you can do the programme at any time and from anywhere.











What Will You Gain?

Knowledge & Insights and ah-hah moments with regularity.

Self-awareness & personal consciousness, the most important step in making wiser and more effective decisions, so you have more control over your mind, emotions and behaviour.

Clarity about what is and what is not working in your life and support in changing them.

Insight & focus on your greatest goals and desires in life.

Strategies & tools to help you achieve these goals and better live your life.

Momentum & support to really make the changes you desire.


The Outcomes

Doing the 30-Day Challenge requires time, commitment and effort from you. It’s intense, it’s awesome and it’s potentially life changing. Your time commitment will be less than 60 minutes a day for 30 days, as well as the weekly coaching sessions (90 minutes each).

The question you need to ask yourself is whether you’re ready to do the work on the most important person you know, so you can be an even better friend, partner, peer, boss, mother, father, sibling, son or daughter? So you get the most out of life, and out of yourself?

The 30-Day challenge has been designed so that at the end of it, you will feel great. You are clear about who you are, what you want out of life, and how you will get there. You’re living a life that is on purpose.

This is what you will get out of it:

(Re)Discover your passion, purpose and goals

Raise your level of happiness and success

Create high-quality relationships

Increase your energy for every day living

The more energy you put into the 30-Day Challenge, the greater the result you will get. I will work with you, side-by-side, to support you all the way. So are you ready to change the course of your life? This is probably one of the most important investments that you can make in yourself.

As Jim Rohn says: “Work hard at your job and you can make a living. Work hard on yourself and you can make a fortune.”



How Is it Delivered


The 30-Day Challenge can be delivered as a deep-dive and highly tailored program 1-on-1, with a group, or as a self-paced program.

Every day (Monday to Friday) during the Challenge, you will listen to the DAILY TIPS (MP3) followed by a Daily Activity. 

Every day of the week, you will be also be guided through a transformative Morning Routine, which is one of the most impactful elements of the 30-Day Challenge. The specific activities in the Morning Routine have been found (by scientific research) to have the biggest impact on people physically, mentally, emotionally and psychologically.


 Take a Mini Tour of the Program


The next Group 30-Day Challenge will start on 13 July 2020.

The price for the Group 30-Day Challenge is normally US$ 497, but if you register for the FREE Life Audit (A Mid-2020 RESET) starting on 7 July 2020, you will get access to a (super) special offer.

I hope to see you there. :)


What You Get

The table below outlines the different elements provided with each of the formats for undertaking the 30-Day Challenge. The Group Coaching is the most popular choice for most people.







If you wish to work 1-on-1 with me, please send me an email:



Who Is Your Coach?


I (Carl Massy) created the 30-Day Challenge a number of years ago, because I had such a profound personal shift as a result of doing a 30-day personal development program back in 1999. I loved that program, but I knew it could be improved upon with an extra special focus on creating a solid foundation of empowering Daily Rituals, plus the option of coaching support through the program.

I am an expert strategist, Coach, key note speaker, seminar leader, ex-army Major, former Olympic Games senior consultant, former co-owner at The Practice yoga centre (in Bali) and the author of The Guidebook to Happiness, The Guidebook to Optimum Health, The Guidebook to Authentic Success and The Successful Mind. I also host a LIFE MASTERCLASS Podcast series and run LIVE Seminars in Bali and abroad.

For my full bio Click Here.




Who This Is For?

Everyone! The 30-Day Challenge has been effectively done by elite athletes, retirees, CEO’s, actors, people with serious illnesses and trauma, multi-millionaires, executives, world champions, UN workers, entrepreneurs, Olympians, single mothers, yoga teachers, wellness practitioners, and even other Life Coaches. In summary, it is perfect for anyone because it is about Success Fundamentals, plus if you choose to be coached by me, it will be tailored Coaching for your individual needs.

Because the program is delivered online and the Coaching Sessions are all done remotely via Zoom, myself and a small team have had people all over the world do the Challenge.





Employer Support

If you would like help getting support from your Employer, either to get the time off to do the morning activities, or for the weekly coaching sessions if you choose to do the Group Coaching program or 1-on-1 Coaching, or even for financial subsidies, you may wish to download the Employer Letter before, and pass on to your direct superior, human resources representative or boss.

It never hurts to ask, and your employer will get the benefit of you doing the program, so it is a great investment for them as well.

Download the Employer Support Letter Here